For example, if you are listed as a general contractor for your primary category and have added “bathroom remodeler” as one of your additional categories, then you have a chance of showing up in local search results for someone who does a search such as “bathroom remodelers near me”. Additional categories don’t show up to the public in your GMB listing, but they work behind the scenes, showing your company in search results that match your additional categories. You are encouraged by Google to add several of these to match specific services you offer. Home builder - Unless this is your primary service offering and you don’t want to be found online as a company that does remodels, you should choose something broader, such as general contractor or construction company. Primary category choices that aren’t the best fit for remodelers include:Ĭontractor – In my opinion, this category is just too vague and doesn’t convey that you do remodels. bathroom remodels), then use this category.Ĭonstruction company – If you also do home building or offer services such as landscape design and construction services, this could be a good fit. Kitchen Remodeler - If you’re a remodeler and primarily focused on attracting kitchen remodels (vs. Remodeler – This is a good choice if all you do is remodeling and offer no other standalone services. General contractor – If you also offer a service such as electrician or concrete, then consider this. The following are my top recommended categories for remodeling contractors: I’ve looked at hundreds of remodeling companies’ Google My Business listings. Keep in mind that you can change your primary category, which allows you to test which one gives you the best results. However, if you are a remodeler that is focused on attracting more of a particular type of project, such as kitchen remodels, then you might choose “kitchen remodeler” as your primary category. For that reason, I would suggest choosing a category that encompasses all you do, such as “remodeler” or “general contractor”. Google states that your primary category should reflect your business as a whole, not one of many services. Use this as a resource to choose the most relevant categories and add / update your GMB listing. I’ve compiled a list of categories that remodeling contractors use in Google My Business. Why? Your “primary” and “additional” categories signal to Google what searches your remodeling company should show up for. According to the Moz 2018 Local Search Ranking Factors, a company’s categories are the 3rd most important factor in whether a company shows up in the local pack. Business categories in Google My Business are a key element to making the most of your listing and improving your local ranking.
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